Introducing the Your Agency of the Future Diagnostic Tool

Discover Your Founder Profile & Check Your Agency’s Fitness Across the Six Pillars

Every agency has blind spots. Some founders are flying high, others are treading water, and many are somewhere in between. But until now, there hasn’t been an easy way to see exactly where your business is strong, and where it needs more focus.

That’s why we created the Agency Adventure Diagnostic Tool, a simple, powerful way for founders to:

• Discover your founder profile (your agency mindset and ambition).

• Check the health of your agency across six essential pillars.

• Get clarity on where to focus your time and energy next.

The Four Founder Profiles

Every founder starts their journey with a different vision. Not everyone wants the same thing from their business and that’s okay. In fact, what you want personally from your agency is also likely to  evolve over time, too. Our diagnostic assessment recognises four distinct types of founder:

1. Freestyling Founders – You want your agency to give you freedom, time, and money. It’s a job you love, not just a job. You want to thrive, not just survive.

2. Stepping Up Founders – You’re excited about growth. You want to build a bigger team, step out of the day-to-day, and future-proof your agency.

3. Scaling Founders – You’ve already built a team and a profitable business. Now it’s about efficiency, leadership layers, and consistent new business so the agency thrives beyond you.

4. Exiting Founders – You’re actively building a business you can sell. Whether soon or years from now, you’re shaping your agency to be attractive to buyers.

   
   

Which one sounds like you? The Your Agency of the Future diagnostic will help confirm it.

The Six Pillars of Your Agency of the Future

Alongside your founder profile, the tool measures your agency against six pillars that define a future-ready agency. How you score in each pillar will help you understand where you’re already nailing it and where you need to focus your attention to reach your goals. 

Here are the pillars:

Mapping – Your long-term vision, values, niche, and plan. Agencies that map well attract the right clients and talent.

Fuel – Your marketing and sales engine. Agencies with strong fuel escape the feast-or-famine cycle.

Resources – Your people, culture, and structure. Agencies with strong resources build resilient, happy teams.

Leadership – Your conscious, distributed leadership. Agencies that excel here thrive beyond their founder.

Checkpoints – Your data, metrics, and decision-making guide. Agencies with checkpoints make better, faster decisions.

Fitness – Your systems, processes, and operational muscle. Agencies with fitness scale without chaos. Each pillar matters, but most agencies have one or two that are weaker. That’s where you’ll find your biggest opportunities for growth.

Take the First Step

Take the diagnostic today and get your personalised scorecard www.youragencyadventure.com 

Share Your Story

We’re also interviewing agency founders to share stories about each pillar in action. If you’d like to be featured in a future article, podcast, or case study, get in touch with Jenna, jenna@agency-adventure.com