How Lucky Seven Marketing Fast-Tracked a Year of Growth in Just Four Months

Founder Profile: Stepping Up Founder

Lucky Seven Marketing is a specialist beauty and wellness agency run by founder and MD, Sherrie Emery. Despite strong demand and brilliant work, the business entered 2025 feeling stretched, and the first two quarters of the year fell below target with growth feeling harder than it should.

Sherrie knew the potential was there. She just needed clarity, structure, and a way to step out of firefighting.

That’s where her work with Claire Hutchings from The Agency Adventure began.

What Sherrie Needed

Before working with Claire, Sherrie had a confident vision for where she wanted to take Lucky Seven after repositioning the business, but she needed support turning that vision into something real.

She was looking for:

• A solid strategy and operational plan she could trust

• Support with resource planning, team structure, and hiring

• A more reliable decision-making rhythm

• Accountability to ground her leadership

  
  

Most of all, she needed the business to become less dependent on her personal energy and more structured for growth.

How We Worked Together

Sherrie and Claire met every two weeks, creating one of the most consistent periods of strategic progress the agency had ever seen.

The work focused on the six Your Agency of the Future pillars:

Mapping: Solidifying a three-year vision, annual plan, and 90-day priorities gave Sherrie a living roadmap instead of a growing to-do list.

Fuel: Clarifying Lucky Seven’s positioning, strengthening the creds, and increasing Sherrie’s confidence in new business. Networking became more intentional, and the quality of opportunities improved.

Resources: Creating a new pod structure and clearer roles and responsibilities across the team now underpins the agency’s delivery model as the team has grown from 3 to 7 people in just six months. 

Leadership: Giving Sherrie the space to think calmly strengthened boundaries and make decisions from a grounded place.

Checkpoints & Fitness: Together, they reviewed the ScoreApp diagnostic and rebuilt internal processes, improved onboarding and quality assurance, and introduced tighter SOPs. The agency began reporting monthly against its 90-day plan and used metrics to make decisions ahead of the curve.

The Results

In just four months, Lucky Seven made dramatic improvements across all six pillars of the Your Agency of the Future framework:

• Leadership: 14.1% → 60% (+325%)

• Resources: 33.1% → 74% (+124%)

• Fuel: 38.7% → 50% (+29%)

• Mapping: 74.8% → 87% (+16%)

• Checkpoints: 75% → 91% (+21%)

• Fitness: 57% → 67% (+18%)

  
  

Financial Impact: From below target to surpassing expectations

Lucky Seven’s financial performance tells the real story of transformation:

• By the end of the year, Lucky Seven Marketing finished +22% year-on-year and 10% ahead of target for 2025.

• Most significantly, the acceleration achieved over four months means Lucky Seven Marketing is now projected to jump a full year ahead in its three-year growth plan.

  
  

The infrastructure, team clarity, and operational rhythm now in place give Sherrie a solid platform for the next phase of growth, with 2026 projected to surpass the original targets by a considerable margin.

Sherrie’s Words

“Working with Claire has honestly been such a game-changer for me. When we first started, I knew the business had potential, but I just couldn’t see the wood for the trees. These sessions gave me space to think properly.

I can’t explain how helpful it’s been having someone who genuinely gets it. Claire isn’t fluffy. She’s clear, calm, and tells you the truth in a way that makes you feel more capable, not overwhelmed. Following the 90-day planning format helped to keep me on track and stay accountable. 

It’s just been invaluable. I’m prouder of the agency than I’ve ever been, and I feel more in control than I have in a long time. I genuinely don’t think I’d have moved this far, this fast without Claire.”

What Claire Says

“Working with Sherrie has been a joy. She shows up with so much honesty and determination. What I love most is that she doesn’t just nod along; she thinks things through, challenges ideas and then runs with what feels right for her and her business. The progress she’s made in such a short space of time is down to her grit and the way she cares about her clients and her team. Lucky Seven is a brilliant agency and it’s a privilege to support her through this phase of growth.”