At The Agency Adventure, we spend a lot of time helping agency founders think about how their business shows up in the world, their positioning, their proposition, and increasingly, how consistently that is expressed. It’s something we’ve been reflecting on ourselves, too. If we’re working with agencies that care deeply about design, brand, and craft, we need to hold ourselves to that same standard. Not just in what we say, but in how we show up. That’s why we’ve partnered with Salo as our...

Building an agency that supports your life, not the other way around Not every agency founder wants to build a 50 person business, chase awards, or prepare for an exit. Some want something far more intentional and, frankly, far more radical. A forever business that supports them for the long haul… and is fun to run! The Freestyle Founder is building an agency that works for them. One that provides meaningful work, steady income, flexibility, and time. This is not about coasting or settling....

There’s a moment in many agencies where their problem stops being demand and starts being discernment. Work is coming in. Conversations are happening. Introductions are flowing. On paper, things look healthy. But underneath that activity is a quieter, more corrosive issue: too much energy is being spent in the wrong places, with the wrong people, for the wrong reasons. Over the past few months, I’ve found myself having the same conversation with multiple founders. Different agencies,...