Founder Profile:  Stepping Up Founder Lucky Seven Marketing is a specialist beauty and wellness agency run by founder and MD, Sherrie Emery. Despite strong demand and brilliant work, the business entered 2025 feeling stretched, and the first two quarters of the year fell below target with growth feeling harder than it should. Sherrie knew the potential was there. She just needed clarity, structure, and a way to step out of firefighting. That’s where her work with Claire Hutchings from The...

Agencies often grow in fits and bursts with a new client win, another hire, bigger projects. But without the right systems and processes, growth quickly turns into chaos. Deadlines slip, delivery relies on heroics, and founders find themselves dragged back into every detail. The alternative scenario is stagnated growth. You might be a founder that craves a different type of business, but a lack of systems and processes is holding you back.  At The Agency Adventure, we call this pillar Fitness...

When you ask agency founders how the business is doing, the answer often comes down to gut feel: “It feels busy.” “We’ve got a good pipeline.” “The team seems stretched.” Instinct has its place (especially as an entrepreneur) but it’s not a reliable way to run a growing business. And the more reliable your business the easier it will be to scale, exit and ultimately, enjoy it! At The Agency Adventure, we call these Checkpoints, it’s one of six pillars in our Your Agency of the Future...