Expert Q&A - All things AI - Tina Thompson - June 2025
- Chris Bantock
- Jul 16
- 1 min read
At the June Q&A we talked all about that term that is on everyone's lips ...... AI. Whether you’re experimenting with AI tools, trying to get your team on board, or just wondering where to start… now’s your chance to get practical, honest answers from someone who works with agencies like yours every day.
We covered so much including:
What AI tools to use
How to prompt for next results
AI Accuracy - hallucinations
Using Ai for complex report writing
Biggest risk for agencies misusing AI
AI gives you an answer - not necessarily ‘the right’ answer
Human - AI - Human
And much more!
Tina Thompson
Tina helps agencies, founders, and decision-makers cut through the AI noise and actually put it to use — to save time, reduce costs, unlock creativity and make sharper decisions.
She’s worked in digital for nearly 20 years with brands like Coca-Cola and Tesco, and was one of the UK’s first female digital directors by 24.
Now she’s on a mission to help smaller businesses compete with better-funded competitors by making smart, strategic use of AI.
Sweet Spot can help with:
✅ Identifying where AI can (and can’t) help
✅ Making AI accessible and useful for your team
✅ Choosing the right tools — not wasting money on shiny tech
✅ Using AI for insight, creativity, and competitive edge
✅ Reducing time on manual work (and freeing up headspace)
Website: discoverthesweetspot.com/
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