A Night to Celebrate the Industry The National Digital Awards delivered exactly what our industry needs more of – a genuine celebration of digital excellence, innovation and the people behind it. Held in front of a packed audience of agency leaders, marketers, digital specialists and technology partners, the event was an truly brilliant experience - a party in which an awards ceromony broke out in the middle. It combined a first-class awards ceremony with the energy and atmosphere of a true...

When growth is possible, but not yet inevitable There is a point in many agency journeys where things start to feel heavier. The work is coming in. The team is growing. Opportunities are opening up. And yet, instead of feeling energised, the founder feels stretched, distracted, and permanently “on”. This is often the moment someone identifies as a Stepping Up Founder. Not because they are failing, but because the agency is asking something new of them. This is not the next rung on a ladder...

After fifteen years running Sherpa, Tom Perry had built an enviable agency, respected, busy, profitable. Yet under the surface, he felt the familiar strain that creeps in when success becomes complex. “We were doing everything for everyone,” he says. “Partner marketing, content, demand gen, strategy… 33 separate services on the list. It was hard for the team to know what we stood for, each project was a new start and sometimes harder for clients to see the value clearly.” That realisation...