Evolving How We Show Up: Our Partnership with Salo

At The Agency Adventure, we spend a lot of time helping agency founders think about how their business shows up in the world, their positioning, their proposition, and increasingly, how consistently that is expressed.

It’s something we’ve been reflecting on ourselves, too.

If we’re working with agencies that care deeply about design, brand, and craft, we need to hold ourselves to that same standard. Not just in what we say, but in how we show up.

That’s why we’ve partnered with Salo as our design partner.

Salo operates as an outsourced design department for agencies, embedding into teams to deliver high-quality, consistent creative without the need to build everything in-house. But more importantly for us, they understand the realities of running an agency, the pace, the trade-offs, and the need to evolve without overcomplicating things.

As Chris Bantock puts it:

“We talk a lot about building agencies that are fit for the future. Part of that is making sure how you show up matches the level of thinking behind your business. We realised we needed to invest more deliberately in that ourselves. Salo felt like the right partner to help us do it properly, over time.”

Rather than a one-off rebrand, this is about gradual, considered evolution. You’ll start to see that reflected across our content, our materials, and our touchpoints over the coming months.

For Carl Cahill, the fit comes down to shared context:

“We work best with teams who care about the details but don’t want unnecessary process or layers. Agencies are exactly that. Working with The Agency Adventure is a natural fit because we understand the environment they, and their clients, operate in.”

Alongside supporting our own evolution, Salo will also become part of our wider partner ecosystem. When agencies we work with need flexible design support, they’ll be a natural recommendation, just as we hope to support Salo’s clients where strategic guidance is needed.

This is a partnership built on shared context, not just complementary services.

And over time, it should make how we show up feel much closer to how we think.