A central part of being an agency owner should be on a journey of continuous learning and development. Discovering new ideas, understanding the latest thinking, getting other people’s perspectives; these often lead to bringing new ideas and developments that will improve your agency.
The perennial push back is that “we don’t have time for this”. My view is you don’t have a reason not to! As a business owner you have an obligation to improve your business and yourself as a ‘leader’. Yes, you are a leader – a leader of yourself and your business.
Learn through the Book Club
One great way to achieve this is by reading. There are some astounding business books out there. This is why we have a book club as part of Agency Local. Open to all members this is a wonderful way to expand your knowledge.
I always struggled to read – well actually to find the time to read to be more precise. But if I am really honest it was not about time, it was more about motivation. Over the last year I have read some truly brilliant business books and learnt so much from them. The Book Club has really provided me with the motivation to read the books and to learn.
But it is not just me – here are some comments from a couple of the Book Club regulars
“I absolutely love the Agency Local Book Club. It’s got me reading business books – something I would have previously avoided. We have great discussions about the books in our group that lead onto all sorts of other topics. I’ve learnt so much from the books and my wonderful friends at Agency Local.”Helen Kirkby – HK Graphics
This was my first experience of a Book Club and to turn up pushed me out of my comfort zone as a ‘creative visual person and not a wordsmith’ but how valuable it has been and inclusive.The books open your eyes to points of views and ways of working that really help in creative businesses. The books have led to ACTION! Paula Allibone – The Way Forward
Looking back to 2021
I thought it would be a good time to look back over the books that we have featured in the Book Club this year.
We have had a variety – from those focusing on ‘Leadership’ through to some really useful ‘marketing’ books
Paula has summarised as:
“From Hitting The Wall – to our Dec book Dare to Lead the books open your eyes to points of views and ways of working that really help in creative businesses.
The books have led to ACTION! Creating a Vision Board for life, to understand how to create meaningful content for social media, how to recognise how we limit ourselves so we do not achieve our Genius and how to change this and finally in our last book to think about choosing courage over comfort and aim for progress not perfection!”
The Power is in the discussion
We review the book of the month at the Book Club meeting. Everyone is welcome to these whether they have read the book or not. If you have not read the book you will got so much out of the discussion around the topics, theories and views expressed in the book. The power really is in the discussion.
Local Authors
The stand out for me was being able to feature two books by local authors – Ash Taylor and Martin Knowles (with the help of Lynne Kennedy). Not only did we read their books – we had the authors of guests at the Book Club giving members the opportunity to ask questions and pass comments directly to the authors themselves. A wonderful experience all round.
Here is a summary of the books of 2021 – with brief key points from each book.
January – Hitting the Wall – Ash Taylor – Ask the Author session
Create a clear vision
Dealing with the downs in life – come out stronger
Leveraging strengths and weaknesses
Learn from failure and keep the numbers
Experiment and expand
February – Rebel Ideas – Matthew Syed
Think outside the box
Inclusive culture generates better creativity – Cognitive Diversity
Be more collaborative – collective intelligence
Get rid of ‘echo chambers’
March – They Ask You Answer – Marcus Sheridan
Complete guide to inbound sales and content marketing
Focus on the questions your customers ask and …. write about it
Put your website at the center of everything you do
Leverage different content types especially video
April – The Infinite Game – Simon Sinek
Provides a view on the bigger picture
Better to play the long game
Lessons applicable to life not just business
Having a purpose (Just Cause) is key for your business
Create a culture of Psychological safety to form effective teams
No more competitors just ‘worthy rival’
Have the courage to lead
May – Untangle your Sales – Lynne Kennedy & Martin Knowles (Ask the Author session)
Modern view of sales – all aspects of sales and sales management
Sales myth busting – loads of them!
Practical advice around planning people and implementation
June – Who Not How – Dan Sullivan
Focus on achieving results – not effort
Ask the right question – Who not How
Define and delegate the vision
Collaboration is critical for business – better quality relationships
“Alone we can do so little – together we can do so much” – Helen Keller
Transformational leadership
July – Contagious – Jonah Berger
Build word of mouth in a digital age
Develop ‘Social Currency’
Social incentives – desirability
Social Talk – develop triggers to spread the word
Leverage emotion to drive action
Aug – Holiday Season
September – Radical Candor – Kim Scott
A new management philosophy
Relationships not power
Open Communication
Blend between care and challenge
Growth management mindset
360 Candid feedback
October – The big Leap – Gay Hendricks
We operate in one of 4 Zones
Most people operate in ZOne of Excellence
We need to operate in our Zone of Genius
There is an upper limit problem – fueled by limiting beliefs and self sabotage
How to discover your zone of genius and stay there
Einstein time
November – Dare to Lead – Brené Brown
Modern leadership handbook.
Vulnerability does not equal weakness
Get comfortable with being uncomfortable
Be courageous and learn how to fail – courage is contagious
Know your core values and live them
Be Trustworthy
Strive for progress not perfection
December – break
We will be reading more books in 2022, more learning, more discussion and more development. Please join us!
Yorumlar