This post has been provided by our Partner in Residence - Seb Mackay from Soba www.soba.agency https://www.linkedin.com/in/sebmackay/ This is a fantastic resource if you are looking how and where to position your agency. Having a focus that no one (or very few) have is vital to the success of your agency. This falls into the bucket of 'simple not easy', which is why Seb's advice is so important.
Finding and activating the right market positioning is one of the most important, and one of the hardest, things you’ll do for your agency.Â
Agency owners - often dependent on referrals for generating new business - don’t know the critical role that market positioning plays in attracting new clients and carving out your place in the market.Â
This is nobody’s fault - it’s one of the many things that people don’t tell you when you start an agency (alongside making sure you always have a clean pair of pants handy), but the longer it’s left, the harder it is to do.Â
The reason for this is because well-positioned agencies can say who they are and what they do in the same language as their ideal customer. The more types of client you have, the harder this is to do.Â
So, start with your positioning early in your agency adventure and it will pay dividends for years to come.
This wee article contains a step-by-step guide on how to position and niche your agency (positioning and niching are two sides of the same coin, and a well niched agency finds the hard yards in their positioning already taken care of).Â
Each video is no longer than 10 minutes, and each tells you exactly what you need to do every step of the way.Â
I recommend you watch these videos in order to make the most of the information. If you have any questions about niching and positioning, you can email me at seb@soba.agency.
How to define a nicheÂ
There’s a lot of misunderstanding about what a niche is, what it isn’t, and how one should be defined. And it’s important to understand that niches are defined - they’re not stumbled upon, or found lying out in the street. This video breaks down exactly how to do that.Â
How to do agency positioningÂ
Your market positioning says a lot about who you are, what you do, who you do it for, and why prospective clients should trust you. It dictates where you sit in the market, and shapes every part of your agency’s marketing. This video breaks down how to align on your agency’s positioning.Â
Agency differentiation 101Â
Differentiation and positioning are two sides of the same coin, and both are equally important. Your differentiation is about making your agency stand out in the market via the language you use, your brand identity, your tone of voice, and the way you operate. This video will show you how to do just that.Â
Huge thank you to Seb for providing this mini masterclass. If you want more information make sure you reach out to Seb:
 | Seb Mackay Soba www.soba.agency seb@soba.agency. https://www.linkedin.com/in/sebmackay/ |
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