At the October Q&A we talked about most agencies lifeline - referrals and partnerships.
For most agencies this is the main source of new business. In a time where new business is so hard to come across it is VITAL - you get this right.
Word of mouth introductions are THE best type of lead a business can receive. Today is your chance to supercharge your word of mouth strategy to improve how you are generating referrals so that you receive better referrals, more often, and from your ideal customer profile.
Why are referrals so important?
Referrals come with transferred trust in the brand, and the services have been pre-sold. Meaning sales cycles are shorter and negotiations on price much less likely.
In this Q&A session we covered so much including:
Difference between partnerships and referrals
How to make Partnerships work
Asking for referrals
Small Agency partnering with bigger orgs
Remuneration for referrals
Situational Niching
When and how to ask for referrals
Plus a load more.
DAVE PLUNKETT
This month we had one of our Expert Partners in Residence - Dave Plunkett was with us to answer your questions.
Dave is the founder of Collaboration Junkie
Email: dave@collaborationjunkie.com
If you want to know more - then I recommend you get in touch with Dave. He can help supercharge your word of mouth strategy to improve how you are generating referrals so that you receive better referrals, more often, and from your ideal customer profile.
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