The Commercial Value Many Agencies Leave On The Table
Intellectual property isn't the first thing most agency owners think about when pricing a project or signing a contract. But perhaps it should be. This guest post comes from Juliana Ohene-Nyako, co-founder of 478 Studios. Alongside running a creative agency, Juliana also has a background in IP law, giving her a perspective that's surprisingly rare in the agency world. She understands both the commercial realities of running an agency and the legal principles that underpin the work we create....