We're delighted to share that Tom Wilson has been inducted into the BIMA 100 Class of 2026 in the Strategists and Consultants category. The BIMA 100 celebrates the people shaping the future of the digital and creative industries, recognising individuals who are making a significant impact through their work, leadership and contribution to the sector. For anyone who knows Tom, this recognition won't come as a surprise. Over the past 18 months, Tom has done what he does best: helping agency...

For PR agencies, artificial intelligence is not a distant trend or a future consideration. It is already reshaping how brands are discovered, evaluated and recommended, and in doing so, it is quietly changing where power sits within the marketing mix. As audiences increasingly turn to large language models such as ChatGPT to answer questions, compare options and form opinions, the sources those systems rely on are becoming critically important. Unlike traditional search engines, LLMs do not...

The most interesting impact of generative AI on the agency world right now is not the tools it enables, but the power structures it is quietly destabilising. As large language models increasingly mediate how brands are discovered, evaluated, and recommended, the assumptions that have underpinned agency models for the past twenty years are starting to fray. This shift is not confined to one discipline. It cuts across web design, performance, SEO, creative, media, and PR with significant...