How clarity with your numbers gives you control, confidence and a calmer business. Most agency founders I speak to say the same thing when the topic of numbers comes up. There’s usually a half smile, a shrug and a quiet confession. “I’m not great with the financials.” “I hate the numbers.” “My accountant sorts all that.” And I get it. That used to be me. When I started out, the numbers felt complicated. The reports didn’t make sense. And, if I’m honest, I preferred working on some cool...

Agency founders are some of the busiest people I know. There’s always a pitch to prep, a project to deliver, or a fire to put out. So when I ask leaders about their people strategy — how they’re developing their team, building culture, or planning future leadership — it often gets pushed to the end of the list. “Let me fix sales first.” “Once we’ve got more consistent leads.” “After we hire this new PM.” Totally understandable. But here’s the truth no one likes hearing. People strategy is...

When I look back at my early agency days, I have to smile. We were having a great time, doing work we loved, and honestly we were just winging it. There was no real plan, no roadmap. And for a while, that was okay. But then, like so many others, we hit a ceiling. It’s a bit like going on holiday. Do you just turn up at the airport and pick a destination? Or do you know where you're going, where you're staying, and have a rough idea of what you’d like to do, while still leaving room to go with...