Every year, the Agency Benchmark Reports by WOW Company give us a snapshot of the industry. Revenue, margins, team structures and growth rates. All very useful on the surface, but the real value isn’t in the numbers. It’s in what they’re pointing to. What stood out to me Having reviewed the latest benchmark report, three things became clear. Not as isolated data points, but as signals of a deeper shift happening across the agency landscape. 1. Growth is getting harder (and less predictable)...