We often share an anecdote about walking into a meeting armed with a rather blunt critique of an agency’s “About Us” page (which they had specifically asked for, by the way – we weren’t being nasty just for the sake of it). They had (so we were told) spent two days "perfecting" this page, carefully crafting every line to highlight their background, experience, ethos, and even their trademarked processes (it went on for quite a while). But here’s the issue: no one hires you because of your...

Referrals hold tremendous potential. Don't passively wait for them to come your way; take charge and proactively ask for referrals from every client you've ever known. A recent survey revealed an eye-opening fact: when companies were asked why they chose their existing marketing agency, the second most common response was "The agency was recommended to us." Pause for a moment and consider the implications of this in relation to your perception of what makes clients hire you. It's not solely...

New business development isn’t something to be considered only when things start to slow down - it’s most beneficial when you’re not in crisis mode. The key is to keep investing in new prospects, so that when opportunities arise, you’re already prepared. Take action today. That could mean reaching out to new prospects, refining your approach, or starting a conversation that could propel your business forward. Think of it as an investment that ensures your future success, not just a reactive...