A regular comment in our rejection letters is “we’re busy; we don’t need any new business”. Ok – so don’t see it that way. Instead, see new business development as insurance. You buy insurance with the hope that you never need to use it. Similarly, investing in new business development is about preparing your company for a future of growth, even when things are running smoothly. For instance, I insure my car, but I’d much rather keep it in one piece than find myself saying, "Thank goodness I...